Category: Branding

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jan1 year

What’s Your ROI? The Value of Design and ROI

The Value of Design and ROI John Hayes, the CMO of American Express, is quoted in Charlene Li’s book Open Leadership as ...

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21-13 Impact Graphics2 years

Conveying Value Through Design

Conveying Value Through Design When we help clients create a brand, we weigh whether the benefits of its design and ...

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21-13 Impact Graphics2 years

Why Experiential Is the Heart of Branding

Why Experiential Is the Heart of Branding The Heart of Branding starts each semester at NYU, Bob shows a picture ...

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21-13 Impact Graphics2 years

New Taco Bell Logo Is About Customization

New Taco Bell Logo Is About Customization and Color Taco Bell has revealed its first logo refresh in over 20 ...