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BY JAN MILLER – President of 21-13 Impact Graphics, Inc. Rebranding can cause even the biggest CEO in the world to panic. That’s because the world has been lulled into thinking that if you rebrand your business something must be wrong. You have to change your image so...
Have you ever visited a website only to scroll rapidly, click through a few pages, then close out? Chances are, that website didn’t prioritize creativity and design. Great digital design engages audiences while creativity helps to connect with them on a deeper level through every step of their journey — cutting down their temptation to close out and move on to the next shiny digital distraction.
Your new mission for your business and new messaging to clients may be out of line with your old branding. Focus on the branding of your business as you move forward will remind customers of why they like doing business with you.
As a designer and a long time mac user the upgrades in design are important to me and the use of the entire system flowing as one is also important. If you’re a mac person like me check out the new system due out soon.
Manage your Team. With the infamous COVID-19 Virus many businesses have switched their office staff to a work at home situation. And honestly this may become the new norm. Companies may start to ask if they need to have staff in the office all the time and can they downsize their overall office spaces to covers expenses. Or can they run a home-based team? But the real question is how do you maintain a cohesive team if they are not on location?
To start with, it’s helpful to understand why anxiety evolved in humans in the first place. Broadly, anxiety is a part of our survival instinct and serves as an internal alarm. Essentially, it’s our brain’s way of telling us to take protective measures before a potential threat turns into an immediate one.
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