We are all getting back to business – but is your brand up to snuff?
As business start to reopen, or as many have been laid off or furloughed and have ventured into a new business of their own, is your branding ready to do new business as well? Your new mission for your business and new messaging to clients may be out of line with your old branding. Focus on the branding of your business as you move forward will remind customers of why they like doing business with you. If this is a new venture for you it will attract the type of clients your looking for with the right branding and the right message.
Thank your customers for their support
Your loyal customers will be happy your still in business so make sure you are acknowledging them by thanking them. Even if you’re a new business don’t send emails say thanks. Show you care by sending actual thank you cards that are personalized and show off your new branding. Send a postcard or make personalized gift card holders and send them a gift card for a free coffee on you. These little touches make all the difference in the world to your clients.
With the economy being uncertain and not knowing when the Covid-19 crisis will be under complete control, small businesses are adapting to survive. Even some of the newer businesses need a strategy. Partnering with other businesses and creating a joint offering or combination of your businesses can create a stronger client base for both companies. If you’re a cleaning company that cleans residential homes and or offices why not team up with a carpet cleaning business. These combinations of services can boost not only your brand but boost your business as well.