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Designing A Brochure That Works?

Designing A Brochure That Works?

It’s important to include critical information to leave a lasting impression. Here are a few tips to make the brochure design more effective.

Why Your Company Needs a New Hire Welcome Kit

Why Your Company Needs a New Hire Welcome Kit

What’s the purpose of a New Hire Welcome Kit? To make your new hire feel welcome, of course. Why is this important? According to SHRM, new employees who attended a well-structured onboarding orientation program were 69 % more likely to remain at a company up to three years. New Hire Welcome Kits play a big role in this.

How Does Packaging Affect Consumers?

How Does Packaging Affect Consumers?

Packaging is a key part of the marketing plan for any business that makes or sells products. A product’s package can be the selling point for many consumers by delivering a sense of quality while also reflecting the product’s brand image. It is critical in retail sales, where the right packaging design can attract the consumer’s eye and make the product stand out next to a rack of the competitor’s product.

Marketing:  Are You Missing A Critical Component?

Marketing: Are You Missing A Critical Component?

It could be argued that you could be missing a significant opportunity to connect with your customers and potential customers if you do not incorporate some good old-fashioned printed collateral into your marketing mix.  Content Marketing Institute suggests that 2 out of 3 marketers don’t include print in their marketing strategies.  Maybe it’s time to take a closer look at what print can do for you that will give you a leg up on 66% of the competition:

Impactful Graphic Design – How Is Your Business Standing Out?

Impactful Graphic Design – How Is Your Business Standing Out?

Think about it.  There are hundreds of companies that we recognize simply by looking at their logo.  You don’t even need to see their company name to recognize them:  the Nike swoosh, Quaker Oats’ Quaker, McDonald’s Golden Arches.  I’m not suggesting that you’ll be able to reach their status by simply creating a logo that is different and unique.  But a creatively-designed logo is one step toward recognition by your audience that you don’t want to take lightly.

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