product packaging

Product Packaging: Designed for Sales


Have you really thought about how the design of your product’s package could be affecting your sales numbers?  Sure, you know that your packaging needs to keep your product safe and secure so that it arrives to your customer undamaged.  But in today’s competitive world, product packaging is more about catching your customers’ eye to get them to buy your product over your competitors’.  Here are some things to consider as you contemplate designing (or redesigning) your product packaging:

  1. Your packaging is a reflection of your brand. Not only should your package be designed to protect it from damage, there are also other key components that will give your customers a little more insight into your company and your brand.  Normally packaging includes directions, information on customer service, your warranties/guarantees, and even additional marketing information (possible upsells and related items).  The packaging design itself is also part of your brand.  No longer are you limited to a simple square or rectangular box – with today’s technology you can make your product packaging as unique as your business.
  2. Design to stand out. There are not many one-of-a kind products out there, so how are you making your product stand out from the rest?  It can be as easy as using a unique color or design on your packaging – one that allows your customers to quickly and easily identify your product among the sea of similar products on a shelf.  Think about the last time you bought laundry detergent.  Did you actually look at the names of the detergents or did you just reach for that orange, yellow or blue container that you always buy?
  3. What you see is what you get. Build trust with your packaging.  Make sure whatever is advertised on the package is exactly the quantity and quality they get inside the package.  Don’t just settle for some ordinary run-of-the-mill packaging.  Make sure your package design is part of your branding strategy.

Packaging for an Online World

Believe it or not, there is a difference between packaging for offline and online sales.  Why?  Two reasons:  (1) if you are shipping products individually from online sales, your packaging needs to be a bit more durable; and (2) Screen resolution will dramatically impact whether or not your product will attract a second look from potential customers or will be passed by because they can “see” what it is.  It’s also interesting to note that in a WestRock study, 20% of consumers writing reviews mentioned the product’s packaging, which ultimately influenced the decision to purchase the product or not.  In fact, in another study by Shikatani Lacroix, up to 60% of respondents said that packaging helps them to identify what they are actually buying.

So, what are you doing to ensure that your product packaging stands out and boosts your sales?  Do you need some help designing the right package for your brand?  Give 21-13 Impact Graphics a call at 855.438.2113 to discuss your packaging design needs.