New Taco Bell Logo Is About Customization

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New Taco Bell Logo Is About Customization and Color

Taco Bell has revealed its first logo refresh in over 20 years, which features a simplified and minimalist “bell” icon. In what the brand terms an “evolution, not revolution,” the new logo mirrors the new restaurant strategy: one size doesn’t fit all.

In this modern take “color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework.” Digital rollout of the new logo has taken place, while physical assets like restaurant design, packaging and impacted retail partners will roll out more gradually.

The Las Vegas restaurant, which is the brand’s 7,000th location, sits at Harmon Corner, across from CityCenter and the Cosmopolitan Hotel. Taco Bell announced plans for the restaurant in July, and it officially opens Monday.

“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” Chief Marketing Officer Marisa Thalberg said in a statement. “This flagship restaurant is our ultimate expression of the Taco Bell brand and lifestyle.”

So, what do we learn from this, color is branding, color is identity, the design and color of any branding are very important and must be considered in new or re-design projects for any company large or small. Consider these two very important design tips when thinking about your identity.

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