Category: Design

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21-13 Impact Graphics4 months

Conveying Value Through Design

When we help clients create a brand, we weigh whether the benefits of its design and functionality will outweigh the ...

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21-13 Impact Graphics4 months

Why Experiential Is the Heart of Branding

At the beginning of each semester at NYU, I (Bob) show a picture of the Pillsbury Doughboy to my mostly ...

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21-13 Impact Graphics4 months

Why Entrepreneurs Divorce Their Logos And Why It’s A Bad Idea

A logo represents your company. It leaves the first impression on the mind of the potential customers and the others ...

Proportion
21-13 Impact Graphics4 months

New Taco Bell Logo Is About Customization and Color

Taco Bell has revealed its first logo refresh in over 20 years, which features a simplified and minimalist “bell” icon that ...