Category: Branding

Proportion
jan1 month

What’s Your ROI? Demonstrating the Value of Design

  John Hayes, the CMO of American Express, is quoted in Charlene Li’s book Open Leadership as saying, “We tend to overvalue ...

Proportion
21-13 Impact Graphics4 months

Why Experiential Is the Heart of Branding

At the beginning of each semester at NYU, I (Bob) show a picture of the Pillsbury Doughboy to my mostly ...