Month: 3 months

Proportion
21-13 Impact Graphics3 months

Conveying Value Through Design

When we help clients create a brand, we weigh whether the benefits of its design and functionality will outweigh the ...

Proportion
21-13 Impact Graphics3 months

Why Experiential Is the Heart of Branding

At the beginning of each semester at NYU, I (Bob) show a picture of the Pillsbury Doughboy to my mostly ...

Proportion
21-13 Impact Graphics3 months

Why Entrepreneurs Divorce Their Logos And Why It’s A Bad Idea

A logo represents your company. It leaves the first impression on the mind of the potential customers and the others ...

Proportion
21-13 Impact Graphics3 months

New Taco Bell Logo Is About Customization and Color

Taco Bell has revealed its first logo refresh in over 20 years, which features a simplified and minimalist “bell” icon that ...

Proportion
21-13 Impact Graphics3 months

Know the difference between networking and socializing

Networking sets expectations, whereas socializing builds trust and familiarity. There is a right time for both, but when you mix ...